When billboards get involved

Rather than putting up with passive exposure, McDonalds decided to get Sweden interacting with their digital billboard – all in the name of fun and free food. Pick a prize, play the game for more than 30 seconds and you win your nominated item instantly. Don't have a smartphone? Sorry, you need one of these to play.

If you do have a smartphone, the game (which is based off the retro classic Pong) doesn't require an application download and won't clog up your phone. The phone's geo location verifies that the user is within the gaming radius so no application is required. After winning their prize, a coupon is downloaded onto the users phone, ready to redeem.

The Green Room Verdict: This is a prime example of the increasing trend in gameification, reaping the benefits from engagement and participation. However, in such a busy place, we're not sure how long people would have to wait to have their turn controlling the game – is there a queue system in place?