Pin ups that grab the attention of passer-bys – makes sense really

Remember those art toys made from metal pins that could hold the impression of your hand or face? Designer Lulu Guinness took this idea and made it massive (2 metres, tall to be precise) for her Be a Pin Up competition in May. Passer-bys could get in the draw to win one of Guiness' clutches by uploading their pin portrait to the Lulu Guiness facebook page – such a fun way of engaging with the public and increasing popularity.

The giant pin frame which contained 6,000 aluminium pins was situated in front of the iconic St John's Gate in London for Clerkenwell Design Week. "I wanted to do something that people could interact with, which is why I came up with the idea of the Be a Pin Up Installation," Guiness stated. In celebration, Lulu Guiness released a new version of her Lips clutch, studded with the silver pin heads.

The Green Room Verdict: The fact that the installment coincided Clerkenwell Design Week meant that the particular passer-bys at that time would have differed from your regular pedestrians – they'd have a greater interest or appreciation for other designer items... such as Lulu Guiness accessories. A cool idea can be taken so much further with good timing.