70 seconds to unlock the 007 in you

How often has James Bond had to beat the clock to save the damsel/city/himself? This neat Coke Zero vending machine in Antwerp Central Station lets participants unlock their inner 007 on a time-sensitive challenge. While there are no lives in danger if you lose, completing the challenge in under 70 seconds wins participants some exclusive tickets to see the new Skyfall film. The challenge of getting to Platform 6 may seem easy, but wait until you see the obstacles!

Marley Stratus Design Series

We know most people wouldn't give a second thought about their spouting. Let’s face it, it’s hardly a conversation starter... until now. Marley Stratus Design Series is a premium spouting and downpipe system – take a peak at the TVC!

Blood donors – a personal thank you

Though it could save a life, giving blood can tend to be a frustrating process. The process is not very enjoyable (or just plain frightening) for most, and your precious blood is never heard of again. One of the most prominent blood banks in Brazil, Santa Casa de Misericordia, wanted to create an emotional experience with blood donors to keep them coming back. By using plasters printed with QR codes, donors could scan and be linked to videos of people whose lives have been positively influenced by their donation.

How far would you go?

We've seen lots of vending machines used in ambient advertising, but this has to be one of the funniest we've seen yet. Fantastic Delites, a brand of a cracker, are supposed to be so good that you'd do anything to get a taste. The Delite-o-Matic is a vending machine that will reward you with a free pack of Delites for performing certain challenges. The challenge starts with participants needing to press the machine's button 100 times to redeem a pack, the next challenge is to press the button 200 times, and it grows (and gets wackier) from there. It's hilarious watching how far people will go to get their hands on some of these snacks!

The power of styling and retouching

It's late, you're hungry, and your inner Jamie Oliver is void of any culinary inspiration. Your inner Homer Simpson, however, has a great idea… one that involves a juicy burger, a television, and a comfy couch. Tonight is fast food night. As you pull up to the drive-through window, glistening images of your takeaway options beckon you to pick one. That quarter pounder looks so piping hot, so yummy, so perfect. But as you prepare to launch into dinner, you can't help but notice that the burger isn't anything like the menu image you saw. Do the advertisements even show real burgers? It is a question many have asked… and McDonald's have stepped forward to explain. Yes, it's the same burger – it's just had a little help in the form of a painstakingly detailed process to maximize enticement.

Shocking cover up

Lauren Luke has become a bit of YouTube sensation for her make-up tutorials, but now she has really created a stir thanks to her latest video. Her new tutorial, simply titled 'How to look your best the morning after', shows a bruised and battered Lauren applying make-up to her injuries caused by domestic violence. The video shocked her 440,000 subscribers and is continuing to make waves, but thankfully the instructional vid is not real – it is part of a campaign for the anti-domestic-violence group, Refuge.

Mahana Red wins trans-Tasman marketing award!

We're thrilled that one of our clients has won the inaugural Produce Marketing Association (PMA) Marketer of the Year Award 2012. This is a pretty big deal in the fresh produce industry both here and across the ditch, so its especially rewarding  to see Sarah McRae of Freshmax unveiled as the winner of the PMA Marketer of the Year, chosen for her marketing work on the deliciously divine Mahana Red apple.