Story swap

There are some books out there that we're all familiar with. Lowe/SSP3 Colombia mixed some of these popular stories to create simple, direct ads for the Colsubsidio Book Exchange. The idea is clear: come with a story, leave with another. Can you identify all the stories portrayed in this campaign?

Ikea's new store fits within 300 pixels

The global homewares chain known as Ikea is renowned for its space-saving solutions. To reinforce this famous characteristic of their wares, Ikea has now created its smallest store yet, fitting into a web banner of about 10cm x 9cm. It's amazing that a whopping 2,800 products fit within these tiny dimensions!

Play smarter

Smart cars are great for making our carbon footprint smaller, zipping into tight spaces, and playing games of 'pong'. You read right. This campaign by BBDO engaged visitors to play games of pong, or 'Smart eBall', with the new Damier vehicles. It's a very cool (and very fun) way of showing the control and acceleration of the smart car, both for those who were game enough to play and for those who chose to watch.

A little village goes global

Have you heard of the tiny Swiss village of Obermutten? Here's a brief rundown of this sleepy town: it has less than 100 residents, a hotel, a barn, a church… and a Facebook page with higher engagement rates than the pages of Lady Gaga and Coca Cola. Yes, you read it right. Their campaign was simple: just become a fan of their Facebook page and they'll print out your profile picture and pin it to their town noticeboard. But with nearly 14,000 fans, these pictures have spread to the barn door and other areas of the village, as the mayor will not back down on his charming promise.

Dancify Yourself

Choose a tune, challenge a friend and boogie on down. These three notions have been what the popular XBox Kinect games are all about. However, when promoting the new Dance Central game, these three elements were transferred brilliantly into a smartphone app – making use of a smartphone's camera, the app's 'dancify' technology and social media – to spread the word and hype up the latest Kinect game.

Try before you buy – packaged toys

Here's a novel idea for when you're on the fence about buying a product. Often the ability to see the actual item and how it works can make or break your purchase decision, but packaging prevents this. Bandai have released a way for children and adults alike to view their toys without taking them out of their box… with a little help of a certain reality augmentation app.

The radio station that has sports covered

One of China's top sports radio stations, Beijing Sports Radio, came up with this succinct print campaign. The station wanted to raise awareness of their live sporting event coverage, but as there are many different languages spoken in Beijing, their ads needed to easily illustrate their message. Using the universal symbol for talking, this campaign hit the nail on the head.