The proof is in the purchase

How many times have you been disappointed in the performance of product, despite all the promises the packaging made? Well, this neat idea ensures the buyer that their product does what it says it will. Custom made vending machines containing Corelle chip-resistant dinnerware show purchasers that when they say their product will never chip, they really mean it.

Your mum hates this game

It isn't every day that companies try to promote their product as completely and utterly horrid. However, that's exactly the route EA Games went down for their videogame "Dead Space 2". Over 200 American mothers were filmed reviewing the game's most violent and crude scenes, their passionate opinions making up the game's final advertisement. Why? Because "a mum's disapproval has always been an accurate barometer of what's cool". 

When it rains, it pours (and sells you stuff)

It's raining, it's pouring, most ads are mighty boring. In a world where we are exposed to hundreds of messages each day, advertisers have been scrambling to find new ways of getting through to their desensitized audiences. Once upon a time in the golden age of American television, an ad on one of the three major networks could captivate 70 percent of its watchers. But in a new media landscape where consumers are more in control of their media consumption than ever before, it's little ads like this one for the Sea Life Aquarium in Scheveningen, Holland that can break out and connect with people once again.

Getting in sync with the latest beats

It's important to be aware of your heart health... though this is a concern that many 20–35 year olds think they can, well, be concerned about later. Yayasan Jantung Indonesia (the Indonesian Heart Foundation) found a way to communicate with this active age, putting their message into the songs of popular musicians and adding a personal twist. Free concerts and CDs, anyone?

King Kong's trek to his new home

Santa Monica beach in Los Angeles is a popular destination for all kinds of tourists… from shoppers, to surfers, to giant apes. Yep, you heard right, even King Kong has had a stroll along this famous shore. But he wasn't there to stay – he was just making his way to his new home at Universal Studios Hollywood.

The breakfast message with crunch

When Danone wanted to remind mothers across Brazil that their Actimel product was a healthy choice for children everyday, they made sure that a prompt to consume the product was present at breakfast time… by turning bread into toasted branding.

Face recognition software will help you find 'the one'

There's a perfect dog for everyone. Well, that's what Pedigree think, and to help you find your perfect doggy match they've launched the new 'Doggleganger' website. While the notion of dogs looking like their owners is a topic that's often talked or joked about, the idea behind Doggleganger is that you can find a dog that already looks like you – and better yet, they are dogs from shelters that are needing a new home.

Life-sized Angry Bird game is a smash hit

There are some video games that have that little extra something. It's the something that whispers in your ear to play for 'just another 5 minutes', causes you to put off cleaning the car until you 'beat the boss', and makes you itchy when you haven't played in a while. When T-Mobile decided to make a real-life version of the exceedingly popular Angry Birds game, they cashed in on that little extra something for an outdoor stunt that truly hit it off.

When billboards get involved

Rather than putting up with passive exposure, McDonalds decided to get Sweden interacting with their digital billboard – all in the name of fun and free food. Pick a prize, play the game for more than 30 seconds and you win your nominated item instantly. Don't have a smartphone? Sorry, you need one of these to play.

See who you're helping

Since we're good samaritans (and occasionally need to clear the accumulated spare change from our wallets), donating money to a worthy cause is something we all do at one point or another. But have you ever wondered exactly where the money you donate goes? Check out this interactive campaign from WWF Brazil that helped to ease the fears of cautious donors.

UNICEF encourages you to donate your mistakes

Thank goodness for spell check – a handy little application that most of us use on a day-to-day basis. Now, thanks to a great idea by students at the Miami Ad School, UNICEF's "Donate A Word" campaign means that even more people will be thanking spell check for its service.

The exhibit of your life – through the eyes of Facebook

Welcome to the museum of you. For some it's an emotional ride, for others it's a creepy wake-up call. No matter how you perceive it, Intel's 'Museum of Me' application is making waves in the virtual world.

Food will fly, sales will soar

When Supor wanted to build awareness of their non-stick pan range in Shanghai,  they realized the need to stand out (or in this case, fly out) amongst an already crowded marketplace. Well, Supor stood out alright. A giant wok was constructed outside shopping malls, complete with a ramp that in-line skaters dressed as food flew up and down on… much to the delight of onlookers.

The orange powered billboard that takes the pip

It's a simple proposition – Tropicana oranges are a natural source of energy for your body. DDB Paris took this proposition to a whole new level with their billboard powered entirely by oranges, igniting the words "Energie Naturelle" (Natural Energy) in neon lights. Now that's a fresh idea.

We can see right through one of Samsung's latest innovations – and we like the view

Samsung has recently announced the mass production of their slick transparent LCD display (22-inch, available in black, white and colour). The transparent display, which allows you to see through it like glass, is the first to attain such a high level of transparency using an LCD screen.

Pin ups that grab the attention of passer-bys – makes sense really

Remember those art toys made from metal pins that could hold the impression of your hand or face? Designer Lulu Guinness took this idea and made it massive (2 metres, tall to be precise) for her Be a Pin Up competition in May. Passer-bys could get in the draw to win one of Guiness' clutches by uploading their pin portrait to the Lulu Guiness facebook page – such a fun way of engaging with the public and increasing popularity.